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Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Behind the rapid expansion of coffee with you and diffuse coffee: coffee is just a prop.

Communicating with Zhuang Jingyang, founder of Dajia Tea, he revealed that the real reason behind the success of many cafes and teahouses is not selling tea and coffee, but selling space. This is why Korean coffee shop brands have been invincible recently. The most popular cafe brand in China's first-and second-tier cities in the past two years is neither Starbucks nor COSTA, but a variety of Feel brands.

2014-09-23
What Hainan Coffee Should Learn from Foreign Brands

What Hainan Coffee Should Learn from Foreign Brands

These days, a coffee chain brand from the United States has been paid attention to by some media because of its price, and has been criticized by some netizens, but coffee customers who go to consume are still in an endless stream. After all, with the improvement of Chinese consumption ability and the change of lifestyle, coffee consumption has become one of the trends for many people to pursue quality of life.

2014-05-28
Italy LAVAZZA Chongqing Third Store Enters Banan Shopping Center

Italy LAVAZZA Chongqing Third Store Enters Banan Shopping Center

After Jiefangbei and Jiangbei Guanyinqiao stores, LAVAZZA, one of the world's top five chain coffee brands, entered Banan Shopping Center, which is also the first time LAVAZZA entered a large shopping center in Chongqing. As an international coffee brand from Italy, LAVAZZA is known as the spokesperson of global coffee and has an irreplaceable dominant position in the world. It is reported that L

2014-04-27
Only know Starbucks? Let's go! Go to Ginza for a cup of coffee.

Only know Starbucks? Let's go! Go to Ginza for a cup of coffee.

As we all know, Tokyo Ginza is one of the most famous commercial streets in Japan, which brings together major brands in the world. it is not only a shopping paradise but also an indispensable tourist attraction for Japanese tourism. It is a representative area of Tokyo. Along with the Champs Elysees in Paris and the Fifth Avenue in New York, it is one of the three most famous streets in the world. Ginza not only brings together many well-known large department stores in Japan.

2015-09-02
Don't let your feelings consume your energy too much. be careful to run a cafe and open a cafe.

Don't let your feelings consume your energy too much. be careful to run a cafe and open a cafe.

Coffee is warm, but the reality of opening a coffee shop is helpless and cold, because the coffee shop is ultimately a profitable place, chasing dreams and releasing feelings at the beginning, often with a bleak end or compromise to face the reality. Because the success or failure of Chinese cafes depends on feelings, our coffee shop has always been a coffee market.

2016-01-15
How to make Coffee menu and choose Coffee equipment when starting a Cafe

How to make Coffee menu and choose Coffee equipment when starting a Cafe

For a new coffee shop, choosing a coffee-making equipment suitable for your own coffee shop seems to be a complex matter, because you need to take into account the specifications, including the width, length and thickness of the equipment, and then consider the performance of the equipment. If you have the appropriate understanding, you will be able to choose the right equipment to facilitate your coffee service. To sum up, the equipment for making coffee can

2015-01-08
The first coffee convenience store in the world, in Beijing!

The first coffee convenience store in the world, in Beijing!

In 2014, Jennifer was determined to create a new business model in the coffee industry. Instead of choosing the direction of a boutique coffee shop, she created a mash-up model of an affordable take-away coffee shop x coffee goods collection: Heywood Coffee convenience store, she said she wanted to promote a way of life by promoting coffee culture to mass consumers by selling coffee products. She said

2015-04-20
Analysis of Chinese Coffee Market Nestle Starbucks Coffee Coffee Brand instant coffee

Analysis of Chinese Coffee Market Nestle Starbucks Coffee Coffee Brand instant coffee

The heating up of China's coffee market stems from a certain demand space. According to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. In terms of economic strength, they can also afford this part of the cost. With the consumption of coffee, coffee culture came into being, and coffee

2015-04-15
Espresso is elegant and profitable.

Espresso is elegant and profitable.

This year's Beijing International Coffee Fair was packed with ordinary citizens, and people gathered around the booth to ask questions: how to open a coffee shop? All the promotional leaflets for the franchise stores were sent out in one day. Among them, the most eye-catching is the Italian cafe, which has been very popular in recent years. Unlike American cafes, which want customers to spend quickly, Italian cafes emphasize the dignity and elegance of the environment.

2015-08-18
Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Coffee with you has entered a dead move. Most consumers are still in the dark that led to the decline of coffee with you.

Although coffee has made a dead move with you, many consumers are still in the dark. A reporter from the Beijing Business Daily recently received a complaint from a consumer Xia Jun (a pseudonym) that the coffee near Zhenhua Mall on Jinan Road in Dongying City, Shandong Province, was closed with you, while the stored value card she issued only last December was facing scrapping. In fact, since May last year, coffee has broken your capital chain, your headquarters has been evacuated, and your boss has run away.

2016-01-13
Besides the gold and jade of Shangdao coffee

Besides the gold and jade of Shangdao coffee

The joining style of Shangdao Coffee seems to fundamentally determine the dilemma faced by Shangdao coffee consumers in safeguarding their rights. The beneficiaries behind this brand do not have a unified brand awareness and business philosophy. They are more like alternative consumers of Shangdao Coffee, but they consume the brand value of this brand and abuse this consumption right indiscriminately. Wen Lao Ma

2014-04-27
What does Hainan coffee want to learn from foreign brands?

What does Hainan coffee want to learn from foreign brands?

These days, a coffee chain brand from the United States is noticed by some media and complained by some netizens because of its price, but there is still an endless stream of coffee customers going to consume it.

2014-07-08
Using Fushan Coffee to tell the Story of Hainan Coffee in China

Using Fushan Coffee to tell the Story of Hainan Coffee in China

If 20 years ago, Fushan Coffee might have been very strange to many people, but today, Fushan Coffee has become synonymous with Hainan coffee brand. In 1976, when Xu Xiuyi, a farmer in Fushan Town, Chengmai County, led his family to open mountains and split mountains to plant coffee trees, he only thought of picking coffee fruits himself and making a cup of mellow and fragrant coffee for the villagers. In 1996, his son Xu Shibingfang

2015-08-07
Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Coffee magnate expands four coffee shops in a building in Shenzhen Century of Excellence Center

Yesterday, Li Xianglu, director of Aix Coffee China, revealed that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, aiming to open three to four new stores in the fourth quarter. The expansion of Aix Coffee is by no means an exception. Since the beginning of this year, Starbucks, COSTA and other well-known international coffee chains

2014-04-27
The cost budget of opening a coffee shop is the cost budget of the world's top ten coffee chain brands

The cost budget of opening a coffee shop is the cost budget of the world's top ten coffee chain brands

Starbucks (United States, founded in 1971) is the world's largest coffee chain, headquartered in Seattle, Washington, USA. Besides coffee, Starbucks also has tea, pie and cake. Starbucks has nearly 12,000 stores worldwide in North America, South America, Europe, the Middle East and the Pacific. 10 August 2011

2016-01-13

"I like to find those inconspicuous corners of the city center and give it something new."

Fan Chengjun from Wenzhou likes to collect old houses. In the first few years of coming to Shanghai in 2001, what he did was the business of buying and renovating old houses and then subletting them. most of these old houses with low prices and high rents were in the original French concessions such as Changshu Road and Anfu Road. In 2007, he found that the operating space of the house was getting smaller and smaller, so he set his sights on larger workers.

2016-08-11
The difference between Illy coffee beans and Lavazza coffee beans

The difference between Illy coffee beans and Lavazza coffee beans

Illy and Lavazza, the two top brands of Italian coffee beans, should be the most familiar coffee brands. Chongqing Beresta Coffee Institute here we will make a simple understanding of these two brands! First: the history of ILLY Coffee was founded in 1933 in the seaport city of Trieste in northeastern Italy. The illy Coffee Company was founded by Mr. FrancescoIlly.

2015-01-12
What are the famous coffee brands? what kind of coffee do people who know coffee generally drink?

What are the famous coffee brands? what kind of coffee do people who know coffee generally drink?

The world's top ten famous coffee brands NO.1 Starbucks (Starbucks, USA) Starbucks is full of strong North American flavor. Here, you can taste more than 30 kinds of carefully roasted expensive coffee from Central America, Africa and Indonesia, as well as Starbucks.

2023-02-26
The development trend of baristas

The development trend of baristas

In recent years, the development trend of boutique coffee has several obvious characteristics, the most important of which is that coffee shop owners pay more and more attention to the quality of coffee, the choice of equipment, and are fully aware of the importance of good baristas to coffee shops. The style of boutique coffee shop is usually similar, according to the Melbourne aesthetic design style, it is industrial atmosphere, retro style and environmental protection.

2016-07-04
Quality restaurant coffee, the first boutique coffee chain in the country.

Quality restaurant coffee, the first boutique coffee chain in the country.

Fine coffee is not an adjective, but an academic term. Only coffee made from beans with a SCAA score of more than 80 points after the international cup tester cup test can be called fine coffee. Figure 1. Quality store effect picture love coffee is a kind of elegance, drinking coffee is a kind of romance, opening a coffee shop is a more life choice.

2015-07-28
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